Reliance Big TV has signed deals with real estate developers to market its Direct-To-Home television services in their residential building projects.

The company has signed multi-dwelling units (MDU) agreements worth about Rs 20 crore with many developers. These developers include: Kalpataru, Super Tech, Arihant Builders and Elysium Builders. The deals are targeted at both residential and commercial projects.

The company is targeting a market share of 40 per cent in the MDU segment within the first year of starting operations, the statement added.

MDU is a customised DTH solution targeted to tap sections like residential societies, commercial complexes and townships where a single dish antenna can provide the connection to multiple households.

The company also said it has branched its entire sales operations into two divisions -- retail and institutional.

While the retail division will focus on driving sales through its nationwide retail network and channel associates, the newly-formed institutional division will focus on high- wicket MDU deals.